PR & Content Specialist - AdFarm

 PR & Content Specialist

You don’t make it 40 years in this business without good people behind you. At AdFarm, we are driving the evolution of agriculture, and it starts with hiring the right individuals.  

We are the bridge between farmers and the brands that serve them. Companies come to us for strategic planning, creative services, public relations, media planning, marketing science, content creation and research. If you’re ready to be a part of a team that does these things, and does them well, we should chat.  

We partner with everyone from crop protection, nutrition and seed companies to technology, sustainability, food and animal health brands. If you’re in that space, or want to head that direction, this role will be a great fit.  

You will love it here if you follow these GUIDEPOSTS:  

Are you being agile? Change is inevitable, whether it’s from the client, or the industry as a whole. Are you ready to get the job done well, on time and on budget? We’re all about developing and following processes that keep our teams effective and our clients happy.  

Are you being smart? Knowing what to ask, how to start and what resources you have to solve problems are essential. Invest in yourself and keep up with the ever-evolving world of our clients and the wider communications industry.  

Are you being helpful? If you know the ad and ag industries, you know it gets hectic sometimes. Are you ready to pitch in when it counts and do whatever it takes to deliver amazing work for our client partners? Be ready to have direct conversations when needed and set clear expectations for you, your supervisor and your team.  

As the PR & Content Specialist you’ll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

• Trends
• Execution
• Input & Analysis 
  
• Collaboration

You’ll have success here if you value clear processes and feel qualified based on having 3-5+ years of experience in doing the following things:

• Implement and oversee integrated approach to content strategy – from matrix development to templates, best practices, process flow of publishing cycle
• Create and maintain content style guides, voice and mindset guides, quality checklists
• Social Media Management and Content Creation
• Collaborate with content analysts and Account Management to ensure overall performance and ROI
• Deliver PR support to clients

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you’ll need to come to the table with the following skills and qualifications:

• Bachelor’s Degree, focus in Agricultural Communications, Marketing, Journalism or similar
• Exceptional writing ability including technical, feature, promotional and social media copy
• Strong project management skills, with the ability to manage concurrent projects and deadlines
• Time management and organization
• Agency experience an asset
• Agriculture knowledge a very strong asset
• Writing and editing in CP Style
• Experience working in PM tools is an asset
• Knowledge of Meltwater or Sprout Social
• Ability to upload and optimize content to websites (WordPress)
• Basic knowledge of SEO concepts
• Proficient across all major social media channels (organic and paid)
• Team player and a critical thinker

We offer all Employee’s 3% RRSP contributions on an annual basis, a Health Spending Account, Health & Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals.

Culture is everything for us and so we do our best to hire according to alike values and mutual respects.

We are a TEAM and we are looking for like-minded individuals that are eager to contribute as such.